Neo Distribution joins Powersports Distribution Group (PDG)

Powersports Distribution Group (PDG) is proud to announce that it has concluded the purchase of the entire share capital of Neo Distribution (also known as Putoline Distribution) in the UK. With this acquisition PDG further strengthens its position as a National Distributor of premium motorcycle parts and accessories in the United Kingdom.

The purchase of Neo Distribution follows the acquisition of Bradbury Brothers and Rob Hunter in 2019, the combined Company now trading as Hoco Parts UK Ltd. from its Huddersfield facility.

John Hayden & Sally Hayden, Directors added; “We are delighted with this transaction and look forward to working together with our staff and the Hoco Parts UK team under the umbrella of Powersports Distribution Group. We are very happy that we have been able to conclude this deal even in these times of uncertainty. This a great opportunity for us and will strengthen the position of all our brands and help us to offer an even greater service to our existing UK dealer base.”

Tom Beyers, CEO of parent company PDG, said; “We are very pleased to welcome Neo Distribution to the Group and we look forward to further developing the Company together with John and Sally. The acquisition of Neo Distribution is an important step in the further development of our Hoco Parts UK platform, which we are actively expanding with a well-filled M&A pipeline still ahead of us.“

About Neo Distribution
Neo Distribution, which started as Putoline Distribution Limited, was bought by John Hayden & Sally Hayden in 2004. While keeping the focus on the exclusive distribution of Putoline Motorcycle Lubricants, Action air filters and maintenance products, they later added product groups which include Roof Motorcycle helmets and Kappa luggage, accessories and helmets. A combined sales staff of 13 people enthusiastically serve more than 1000 customers around the UK. The Company and its warehouse are located near Peterborough in the UK. For more information please visit:

About PDG
Powersport Distribution Group is a leading European group active in the distribution of parts and accessories for motorcycles, headquartered in Breda (the Netherlands). PDG‘s value proposition is to be the preferred partner for its customers and suppliers based on its broad premium product assortment, ease of ordering, availability, service level and perfect fit. PDG is proud to have the most professional and passionate individuals on board, to work with the industry’s most respected brands and to earn the trust of thousands of customers every day.

The Group currently consists of three divisions:
(1) General motorcycle aftermarket BtB distribution with Hoco Parts, a premium motorcycle parts & accessories distributor in the Benelux, France, Denmark and the UK.
(2) Category management with DC AFAM, an after-market supplier to European motorcycle parts distributors with transmission & battery brands like AFAM, Nitro and Shido.
(3) Vintage Parts Distribution with CMS, the leading global distributor of vintage Japanese motorcycle parts

PDG is majority owned by Torqx Capital Partners in partnership with management and former owners. For more information please visit: