Motorcycle Storehouse to join Powersports Distribution Group

Powersports Distribution Group (“PDG”) is proud to announce that it has reached an agreement to acquire Motorcycle Storehouse (“MCS”) from current shareholders Nedvest and management. PDG will support the MCS management team in continuing their impressive growth trajectory. PDG aims to further develop MCS and strengthen its position as a leading pan-European player with the largest assortment of premium brands including own brands in aftermarket parts and lifestyle products for Harley-Davidson motorcycles.

Iwan Vollebregt, CEO of MCS, comments: “We are excited about our cooperation with PDG which will help us fuel and accelerate our ambition. PDG and its management team have shown that they have the relevant expertise and vision in the industry to help us continue our growth. More importantly, we are convinced that joining forces will open up many new opportunities, in several countries and market segments.”

Tom Beyers, CEO of PDG, comments: “PDG is highly impressed by MCS, the width and depth of their product assortment, their ability to create a large and loyal fanbase and their state-of-the-art operations and warehouse in Groningen. Their impressive leadership position in the Harley Davidson niche segment will further establish the position of PDG as a European market leader. We look forward to actively supporting MCS and its management in the next phase of growth.”

Cedric De Dycker, Partner at Torqx Capital Partners, comments: ”MCS has a unique niche position in Europe and is one of the most sought-after brands in the custom motorcycle community. The acquisition of MCS is another important stepping stone in the PDG buy-and-build. We are looking forward to jointly capture the many opportunities that lie ahead of us.”

PWC Corporate Finance acted as the sole financial advisor to PDG. Houthoff acted as legal advisor, PWC provided the financial and tax due diligence and DLA Piper assisted in obtaining the financing.

About Motorcycle Storehouse
A leading European player with the largest selection of leading brands in niche custom motorcycle aftermarket parts and lifestyle products with a track record of growth and 40 years of pioneering the industry. This has created a pan-European platform with international reach and sales to more than 90 countries. With its 47 team members, a product offering of more than 70.000 SKUs, and more than 1,000,000 items on stock, MCS offers the largest assortment in Harley-Davidson aftermarket hard parts and lifestyle products in Europe. MCS is located in Groningen (the Netherlands) from which it distributes its products globally from a state-of-the-art warehouse, and also operates a warehouse facility in Manchester (United Kingdom) serving the UK market. For more information, please visit:

About Powersport Distribution Group
Powersport Distribution Group is a leading European group active in the distribution of parts and accessories for motorcycles, headquartered in Breda (the Netherlands). PDG‘s value proposition is to be the preferred partner for its customers and suppliers based on its broad premium product assortment, ease of ordering, availability, service level and perfect fit. PDG is proud to have the most professional and passionate individuals on board, to work with the industry’s most respected brands and to earn the trust of thousands of customers every day.

The Group currently consists of 3 divisions:

(1) General motorcycle aftermarket B2B distribution with Hoco Parts, a premium motorcycle parts & accessories aftermarket distributor in the Benelux, Denmark, the UK and France. With the addition of MCS, PDG now also covers the aftermarket B2B distribution for Harley Davidson motorcycles in Europe.
(2) Category management with DC Afam, an after-market supplier to European motorcycle parts wholesalers, retail chains and large web-shops with transmission,battery and filter brands like Afam, Nitro and Shido.
(3) Vintage Parts Distribution with CMS, the leading global distributor of vintage Japanese motorcycle parts.

PDG is majority owned by Torqx Capital Partners in partnership with management and former owners. For more information please visit: