Direct Distribution joins Power Distribution Group (PDG)

Powersports Distribution Group (PDG) is proud to announce that together with Hoco Parts Group (part of PDG), it has concluded the purchase of all assets of Direct Distribution in the UK. Direct Distribution is a well-known and established UK based wholesale distributor of motorcycle parts and accessories. Direct Distribution will further strengthen the position of Hoco Parts UK as the National Distributor of premium motorcycle parts and accessories in the UK market.

Denis Brouwer, CEO of PDG said: “Direct Distribution is the next step for our company to become the leading player in the European market. The acquisition fits perfectly in our successful strategy in growing our businesses both organically and via acquisitions. The employees, customers and suppliers of Direct Distribution will further strengthen our already strong market position in the UK and we will make sure that they have a warm welcome in the PDG family.”

Direct Distribution follows four previous acquisitions in the UK. In 2019 Powersports Distribution Group and Hoco Parts Group acquired Bradbury Brothers and Rob Hunter, followed by the acquisition of Neo Distribution in 2020 and the acquisition of B&C express in 2021. The combined company is trading as Hoco Parts UK.

This next step further strengthens Hoco Parts UK as the most trusted B2B wholesale partner to its dealers and suppliers. The complete and comprehensive portfolio of products and services will be offered from 3 offices, Shipley, Lincoln and the main headquarter of Hoco Parts UK in Huddersfield.

Arno van de Glind, Managing Director of Hoco Parts Group, said: “We are very pleased to welcome Direct Distribution and their experienced team to our company and we look forward to further developing the UK market by integrating Direct Distribution within Hoco Parts UK Ltd. The acquisition of Direct Distribution is an important step in the further development of Hoco Parts Group, which we are actively expanding with a well-filled M&A pipeline in both the UK market and other European markets”

Nigel Worthington, Director and owner of Direct Distribution added; “We are very happy that we have been able to conclude this deal. This is a great opportunity for the people of Direct Distribution and will strengthen the position of all our brands and help us to offer an even greater service to our customers.”

About Direct Distribution
Based in the North of England. Direct Distribution established themselves in 2004 as a leading force with tyres, then supplying hard parts to further compliment the company’s portfolio of products. Direct Distribution has since become one of the largest wholesalers of tyres in the UK offering a wide range of premium brands to dealerships and workshop. For more information, please visit:

About Hoco Parts Group
Established in 1973 in the Netherlands and now a significant European distributor. The Hoco Parts Group is a significant and most trusted B2B partner for both its customers and suppliers, serving markets from several offices and warehouses throughout Europe. A product portfolio of more than 250 product lines and over 220.000 parts are linked via “HPO”, to an online database of more than 20.000 motorcycles, with models dating back to 1966. For more information, please visit:

About Powersport Distribution Group
Powersport Distribution Group is a leading European group active in the distribution of parts and accessories for motorcycles, headquartered in Breda (the Netherlands). PDG‘s value proposition is to be the preferred partner for its customers and suppliers based on its broad premium product offering, ease of ordering, availability, service level and perfect fit. PDG is proud to have the most professional and passionate individuals on board, who work with the industry’s most respected brands to earn the trust of thousands of customers on a daily basis. For more information, please visit:

The Group currently consists of 3 divisions:

(1) General motorcycle aftermarket B2B distribution in the non-metric and metric motorcycle parts & accessories across Europe with Hoco Parts and Motorcycle Storehouse.

(2) Vintage Parts Distribution with CMS, the leading global distributor of vintage Japanese motorcycle parts and the Hobbyist, global distributor of BMW motorcycle parts.

(3) Category management with AFAM GROUP, an after-market supplier to worldwide motorcycle parts distributors with transmission & battery brands like AFAM, Nitro and Shido.